Approval Queue

Summer Sale — UK · campaign · meta · Acme — Meta

Reason: CPC is 42% above account average over 14 days with insufficient conversion volume to justify continued spend at current pace.

Expected impact: Stop $84/day of inefficient spend immediately.

Holiday Push · campaign · meta · Acme — Meta

Reason: ROAS held above 4.0 over the past 21 days with consistent conversion volume; campaign is under-funded relative to demand.

Expected impact: Capture an estimated additional $220/day in profitable spend.

Lookalike 1% — Apparel · ad set · meta · Acme — Meta

Reason: CTR has trended down for nine consecutive days while CPA increased 28%; reducing spend until the next creative refresh ships.

Expected impact: Avoid an estimated $40/day of inefficient spend.

Brand Awareness — Always-On · campaign · google · Globex — Google

Reason: View-through rate is 0.4% over 30 days with no measurable post-click lift on conversion; recommend pause and reallocation review.

Expected impact: Free $310/day for higher-intent search campaigns.

Prospecting — Spring · campaign · meta · Acme — Meta

Reason: Source campaign ROAS is 1.7 vs. target ROAS of 5.2 over the same window; net-zero reallocation expected to lift account ROAS.

Expected impact: Increase blended account ROAS by an estimated 0.4 over 7 days.

Generic Search — Q4 · campaign · google · Globex — Google

Reason: Search terms report shows 71% of spend on irrelevant queries with negative-keyword opportunities saturated for the current campaign structure.

Expected impact: Stop $190/day pending campaign restructure next sprint.

Remarketing — High Intent · ad set · google · Globex — Google

Reason: Paused 9 days ago after creative review; original concern was image policy, which has since been resolved per Google support thread.

Expected impact: Recover an estimated $60/day in remarketing reach.